Service Acier, since 1989

A company born of a market need

By the late 1980s the Moroccan steel market was fragmented: merchants offered partial ranges, and buyers had to juggle several suppliers to cover a single site. Service Acier was founded in 1989 on one conviction — a construction or metalworking professional should be able to source most of their supplies from a single point of contact.

That one-stop logic still shapes the company today. It explains the breadth of the catalogue, which runs from steel wire a few millimetres across to twelve-metre structural beams, covering both structural works and metal fabrication.

Three integrated trades

Import gives us access to merchant bars and structural beams — IPE, IPN, UPN, HEA, HEB — in 6 and 12 metre lengths, from selected mills. Importing directly, rather than buying on the local secondary market, lets us control grade traceability and the regularity of arrivals.

Manufacturing rests on our own wire-drawing plant. There we turn wire rod into bright, annealed, galvanised or indented steel wire, then into nails, welded mesh, fencing and gabions. Producing these references ourselves means we control diameter, wire condition and lead time — three parameters that, on site, cost time whenever they are simply endured.

Distribution completes the offer with everything a site needs beyond structural steel: rebar, cement and aggregates, sheets and tubes, formwork timber, waterproofing products, hardware and tooling.

Where we are

Our offices and warehouse are in the Aïn Sebaâ industrial district of Casablanca. That location is no accident: Aïn Sebaâ concentrates a significant share of the region's industrial base, sits close to the port and remains accessible to heavy goods vehicles — three conditions any steel trading business needs.

From Casablanca we serve customers across the Kingdom, with delivery to site arranged case by case according to the nature and volume of the order.

What we commit to

Answering fast. Every complete quote request receives an answer within 24 business hours. That is not a sales line but an organisational constraint we impose on ourselves: on site, a quote that drags blocks an order, and a blocked order idles a crew.

Saying what we have. Disciplined stock management keeps common references available. When a product is not in stock we say so and propose an alternative or a firm date, rather than accepting an order we cannot honour.

Advising on the product. Our teams know what each reference is used for. A buyer who describes their need rather than quoting a designation gets a reasoned recommendation — and sometimes avoids paying for a grade or finish their structure does not need.